How to Get More Calls Through Just Locals
Just Locals was built to connect residents directly with independent local businesses, completely bypassing massive corporate directories. But getting your business published is only step one.
Local residents in your community have choices. If you want locals to stop scrolling and actually contact you, your listing needs to stand out.
The Golden Rule of a Good Listing
At an absolute minimum, your listing must provide enough information to answer four basic questions:
- Who are you?
- What do you do?
- Where do you operate?
- How can someone contact you?
Everything else is an optional bonus. Here is exactly what the best-performing businesses on Just Locals do to cover these bases and get more calls.
1. Write Descriptions Like Real People Search (What do you do?)
If your description only says: “Plumbing Services” you are missing out on searches.
Locals usually search for specific problems or common wording variations, like:
- aircon
- emergency plumber
- mowing
- bond cleaner
- mobile mechanic
- fridge repair
Your description should naturally include the services and wording people actually type.
The more naturally specific your description is, the easier it becomes for locals to find you through the Just Locals search bar and Google.
2. Show Your Face and Your Work (Who are you?)
You are not a faceless corporate franchise, use that to your advantage. Businesses with profile photos, logos, work photos, or branded vehicles get significantly more clicks than listings with no images.
Even a simple photo of:
- your ute
- your trailer
- your team
- before-and-after work
- your signage
can massively improve trust with locals browsing the directory.
3. Mention Your Exact Service Areas (Where do you operate?)
Don’t just say: “Servicing the local area.” Mention the exact towns and suburbs you work in naturally throughout your description.
Locals are much more likely to contact you when they instantly recognize their suburb.
4. Double-Check Your Contact Details (How can someone contact you?)
Before leaving your listing live:
- Click your phone number
- Test your email
- Check your website link
- Confirm your Facebook page works
If a customer hits a dead link or wrong number, they usually move straight to the next business.
5. Turn On Business Features
Just Locals now supports filters like:
- Open Weekends
- Same-Day Service
- Mobile – We come to you
- 24/7 Emergency
- Afterpay / payment options
- Currently Hiring
If these apply to your business, make sure they are enabled in your listing settings so locals can filter directly for those services.
Need Help Writing Your Description? Use This AI Prompt
If you are not sure what to write, you can paste the prompt below into ChatGPT or another AI tool and replace the placeholders with your own business details. The goal is to write naturally while including the exact services and areas locals are likely to search for.
Business Name: [BUSINESS NAME]
Business Type: [PLUMBER / ELECTRICIAN / CLEANER / MECHANIC / ETC]
Main Services:
[SERVICE 1]
[SERVICE 2]
[SERVICE 3]
Service Areas:
[SUBURB / TOWN 1]
[SUBURB / TOWN 2]
[SUBURB / TOWN 3]
Years Experience:
[NUMBER]
Important Keywords To Naturally Include:
[EXAMPLE: air conditioning, aircon, split systems, refrigeration]
Business Style:
[FRIENDLY / FAMILY OWNED / MOBILE / EMERGENCY / LOCAL / PROFESSIONAL]
Write it naturally for local customers, not corporate marketing.
Avoid buzzwords and exaggerated claims.
Mention the exact towns and services naturally throughout the description for search visibility.
Instead of: “Electrical services available.” You want something more like:
“Family-owned air conditioning (aircon / air con) and refrigeration business servicing [Your Suburb] and surrounding areas. We specialise in split systems, cooling repairs, refrigeration servicing, and residential air conditioning installations. Friendly local service with fast response times and honest pricing.”
A detailed listing helps locals find you faster and makes your business stand out from generic directories.
Listing Overhaul – $49
Already have a Just Locals listing but want it cleaned up and brought up to standard? We will review your existing profile and do the heavy lifting for you.
- ✓ Rewrite the business description using your available information
- ✓ Improve the wording for local customers and relevant searches
- ✓ Review your category and service areas
- ✓ Review and update applicable business features
- ✓ Add, resize, and organise your supplied photos and logo
- ✓ Check that your contact and website information is correctly entered
One-off $49 fee. No ongoing subscription.