Frankly Outdoors

About the business

1. At Frankly Outdoors, we believe women deserve fishing shirts that are as stylish as they are practical. Born on the shores of Hervey Bay, our shirts are designed with UPF 50+ sun protection, quick-dry technology, and antibacterial comfort – without the oversized shark prints.

Our designs celebrate the outdoors everywhere – from beach to bush, dams to camping trips, and long days on the water. Tropical-inspired and relaxed in fit, they’re shirts you’ll actually want to wear.

Because fishing shirts shouldn’t just protect you – they should make you feel amazing, too.
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